About us

Why Shires Accountants

We are a family owned and operated firm of chartered certified accountants working to deliver the highest levels of customer service and expertise for all our clients large or small. We believe we are different from other accountants because we actually care about our clients and the services we deliver to them. 

Our frendly team are always happy to help and we listen to what is important to you and shape our services to best meet your business and personal needs. The Shires team are all highly experienced in their specialty, whether that be accountancy, audit, tax, payroll or business and have a wealth of experience in supporting the Business & Charity communities.

We beleive that accessibility is key to our sucess, unlike most other accountancy firms we pride ourselves on being accessible, therefore we operate an open-door policy and are always on hand to answer any questions or concerns you may have. Why not see the difference for yourself - give our team a call on 01270 820273 for a free no obligation chat about how we can help you. 

Take a look at what we have done over the last few years:


From 2007 to 2011 Shires grew significantly establishing as a full-service practice supporting clients through Cheshire, Staffordshire and Shropshire.


Shires Accountants acquired a well-known Staffordshire based accountancy firm strengthening our business throughout Stoke on Trent, Newcastle Under Lyme and the surrounding towns.


We launched our Cloud accounting partnerships with Xero and other cloud software providers delivering digital accounting services online.

Shires acquired the payroll division of Cheshire East Voluntary Services growing the firm’s payroll business particularly in the Charity and Local Authority sectors.


HMRC launches Making Tax Digital for VAT and our team works hard to deliver a seamless move for all clients impacted by the legislation changes.

Shires Accountants establish working partnerships with Grant Thornton and the Babington Group to deliver CIMA accountancy training apprenticeships and we recruit more local team members.


We sucessfully implement our  accountancy and payroll cloud portal to all clients.

Shires Accountants become a Xero Gold partner and we are currently looking forward to another successful year.

Our Guarantees

We want you to have the best possible service experience when working with us - therefore we give all our clients a 10 - point guarantee so they can have total peace of mind - This is why Shires Accountants should be your first choice. 

1. Our price promise

Our fees are affordable and extremely competitive, so no need to haggle, further Independent market research confirms that our charges are more comparatively priced then other professional accountancy firms. However, should you be quoted a cheaper price by a professional accountancy firm for a “like for like service”, then we guarantee to beat their quotation by 10%. 

2. Fixed fees

Our fees are fixed so once we have established your requirements, we will provide you with a quotation for our services at a fixed affordable cost. You will never receive unexpected invoices from us.

3. Work agreed in advance

Any work we undertake for you will always be agreed in advance and in writing. We will never conclude any work with out first discussing it with you and getting your approval.

4. Work completed on time, every time

Many clients that join us have said they were often frustrated by their old accountants leaving work to the last possible minute or entirely missing submission deadlines. This will not happen with Shires Accountants - we will firstly agree expected delivery dates with you and stick to them and our automated software will email all parties to confirm deadlines well in advance and if a rapid turnaround is required, we are happy to oblige. If a deadline is missed due to a direct result of our actions, then we will reduce that service fee by 50%.

5. The free stuff

At Shires Accountants we believe in being different to other accountancy firms therefore we do not charge our clients for many services that other firms do –with us you will never be charged for : emails, telephone calls, general meetings, general tax or business advice and communication with HMRC in line with the work being undertaken. Providing all of our clients with total peace of mind.

6. Open door policy

Many clients that join us have expressed, they only got to see there accountant once a year to sign off accounts or returns, we are different we want to hear from you, whether you need a reassuring chat over a cuppa or decision making advice our door is always open.

7. Better because we care

One of the key points that makes us different from other accountancy firms is because we genuinely care about all our customers large or small. Our “better because we care” approach can be appreciated from the first meeting right through to our attention to detail when completing work. 

8. Best service and advice

When working with Shires accountants your tax and business affairs will always be overseen by the firms owners and directors David and Penny Trotman, ensuring you will always receive the best possible levels of service and advice. 

9. Experience

The Shires team are all highly experienced in their specialty, whether it be accountancy, Audit, tax, payroll, or business advice, we are a CIMA accountancy apprenticeship centre and our team has qualifications from AAT, ACCA, CIMA, CPAA, and the CIPP.

10. Service satisfaction

The entire team at Shires Accountants want you to be happy with the services we provide to you and we will do our very best to ensure this, however, If after all of our efforts you are not happy with the service we have provided to you, then we will simply ask you to explain what we have done wrong and either discount our fees or undertake outstand work for free. We can’t be fairer than that.

Our Accreditations

We are an accredited member firm of 3 chartered and certified institutions and have to adhere to a set standards excellence.

Our firm is registered and supervised by HMRC for Anti-Money Laundering and registered with the Information Commissioner’s office for GDPR data protection compliance.

Xero Certified

We are a fully Xero certified partner and advisor so we can help your business effectively manage its finances in the cloud.

Our fees

Many clients that join us say that their accountancy cost often increased without warning or their monthly direct debit payments are absorbed throughout the year and they receive additional invoices at the end of the year.

Our policy on accountancy fees is simple “no surprises and no hidden cost.”

  • We do not have any hidden or extra charges
  • We will not undertake any work without first agreeing our costs in writing
  • What we quote you is what you will pay
  • We do not charge for telephone calls or emails
  • We do not charge for general business and taxation advice
  • We do not charge for meetings at our business premises
  • We are happy to meet you at weekends
  • We operate an “open door policy” so if you want to phone for a chat its no charge

Interested in becoming a client?

We want to work with you and help you be the best you can be - but don’t just take our word for our first-class service our long term clients are happy to provide testimony to it.

Whether you are an established business, a non-profit or just starting your business journey we would welcome the opportunity to talk to you. call us on 01270 820273.

Our Client Team

At Shires we have a wide range of skills & knowledge that can support and help develop your business and save you money.


David Trotman

David is a chartered certified management accountant and was one of the founding partners of the firm in 2007. David works with many business clients large and small across accountancy and taxation; he also oversees the operational side of the firm.


Melanie Smith

Mel is a chartered accountant (ACCA) She works with a large number of clients advising and preparing accounts, VAT returns etc Mel also manages our Xero cloud bookkeeping and training services.   


Penny Trotman

Penny is a certified accountant and a chartered payroll specialist, Penny was also a founding partner and is vastly experienced in working with the public sector and charities, before starting Shires, Penny held several financial director roles in the charity and corporate sectors.


Adam Tuzinsky

Adam is a first year CIMA apprentice, who has a natual ability for accountancy. Adam is client focused and along side his accountancy duties he assists clients with our Apps such as Hubdoc, our cloud portal and general IT.  

Customer Care Manager

Ann Morgan-Wynne

Ann is Shires Customer Care manager, she keeps all our systems working smoothly and oversees legislative compliance and services. Ultimately Ann ensures our clients receive a great standard of service.

Payroll Manager

Samantha Hassall

Sam is AAT qualified and a second year CIMA apprentice. Sam is vastly experienced in payroll, pensions and auto-enrolment and a vital member of the payroll management team.